Archive for the ‘Technology’ Category

“Friends,” we have a problem.

Social networking does many things well — it connects folks with similar interests, it give voices to  individuals and groups that may seem on the fringe, it reconnects friends and family members the world over, it provides ample shared sources for niche interests, and it can even help introduce you to new circles of people and interests.  It’s valuable entertainment.

It’s no surprise, then, that businesses have latched on to social media to try and capitalize on those connections.  Facebook, Myspace (do people still use this?), Youtube, Hulu, and Pandora have built in ads that companies can buy.  On a whole, we as consumers have learned to ignore many of those ads because of their placement (though, I would argue that Hulu is the only one doing this effectively, but that’s another post entirely).  We all knew it would happen, and it did.  Hell, even in the games on Facebook companies are advertising — whether it’s to get additional points through surveys, or like FTD, intrusively placing a billboard right in the game of Restaurant City for Valentine’s Day.  I have no problem with these tactics.  They were to be expected.

People and companies with smaller budgets, however, are treading the dangerous knife-edge of successfully using social media to promote a business and successfully using social media to piss off their clientele and potential customer base.  Here are some tips to help you avoid being a Social Media Nuisance:

Don’t:

  • Send out “page suggestion” invites to every single member of your Friend or Contact list on Facebook, Myspace, LinkedIn, etc. multiple times.  If they didn’t add it the first time, chances are it was intentional. Multiple invites makes you look desperate, annoying, and like you don’t know the first thing about actually using social media (and therefore, the customer who does). It also shows that you’re not paying attention to them when they say they aren’t interested, and that’s insulting to another “friend.”
  • Get a Twitter account and use it to only vomit links to your web page, or links mentioning you. Social Media is about genuine interaction, and social media users will recognize you for the Spam that you put out. 
  • Automatically sign someone up for your bulk email newsletter because they gave you a business card! Our in-boxes remain the last bastion of privacy we have, and abusing the trust an individual places in you by giving you their email address erases any potential connection and lands you in the Spam filter.
  • Mass invite your contact lists to functions with no regard for their interest.  This goes for entertainers and charities specifically.  Maybe folks “friended” you because you are from their hometown, or because your cousin’s sister-in-law used to date you.  I get spreading your message, but weekly invites turns you into a nuisance.
  • Mistake numbers for popularity!  Having 9 million fans says nothing except that 9 million people would rather click a “join” button than see that same invite 20 more times. 
  • Assume you can be effective because you signed up for every social media service you could find. What you say matters.  A lot.  How you interact matters.  A lot.  Maintaining a positive reputation matters.  A LOT.

 

DO:

  • Interact with your connections!  Have conversations, answer questions, offer up suggestions on topics NOT ABOUT YOU OR YOUR BUSINESS! We’re more likely to recommend our friends and people with faces rather than a massive faceless corporation. 
  • Provide ways to subscribe to your other feeds, web pages, newsletters voluntarily. Chances are if we like you enough to follow you on Twitter or Facebook, we’ll look for you elsewhere.
  • Ask your followers and fans to suggest your services to the friends they have who might share their interest.  It softens the “hard sell” appearance, and you’re more likely to get genuinely interested followers.
  • Connect with individuals who have a track record of helping businesses work with Social media effectively.  If you need suggestions, I have quite a few.  Do your research.  If someone who wants to sell you their services has only numbers of followers on the brain, chances are you’re being had.
  • RESEARCH! There are some incredibly smart people talking about using Social Media effectively, and there’s no reason for someone using the Internet to market their wares/group to be unfamiliar with successful strategies online. 

I hope this is helpful, and certainly these lists aren’t exhaustive.  If you have suggestions, please let me know.  I’m always up for some good conversation on these topics!

If you have “friends” or “connections” that need an intervention, send them the link to this page.  Together we can help people stop embarrassing themselves and save our blood pressure in the process.

 

Last week I issued a challenge to friends, readers, and folks who generally lurk in the shadows.  the responses were, themselves, interesting and pretty consistent when it came to explaining why someone may or may not comment on sites or blogs that they read:

  • The point was already made (don’t want to be redundant), and tied to that:
  • Nothing new to add except “I agree”
  • Folks who use RSS readers like Google Reader, find clicking through to the site to comment impedes their likelihood of commenting (though a few comments did mention the different scripts and applications that allow for commenting straight from a reader)
  • It’s time consuming, and tied to that:
  • Marking a post to return to later to pay closer attention to the response often leaves starred items forgotten until much later, if at all
  • Too much time has passed to feel like a comment would be relevant
  • And the most surprising was the number of folks who voiced a fear of sounding less witty, informed, or “intelligent” than the post warranted.

I hope those of you who took on this challenge were able to better estimate your reasons for not commenting, and I hope that by forcing yourself to comment, you were able to expand your own boundaries and shoo away some of those fears! 

 

So…. How did it go?  What did you learn about commenting or your pattern for commenting in the process? What was the experience like? And, perhaps most importantly, will you continue?

PocampPittsburgh.com

PocampPittsburgh.com

 

It’s that time of year again folks!  Podcamp Pittsburgh 4 is ready to kick off tomorrow night from 6 pm - 8:30 pm at the AlphaLab for the Meet-n-Greet, and then officially begin Saturday morning (9 am - 4 pm) at the Art Institute of Pittsburgh

This year I’ll be speaking in two sessions:

Saturday, 10/10/09, 1 PM:

Intellectual Property: What Are Your Ideas Worth?

In this era of “free” Internet content, copyright infringement and rampant plagiarism, who really “owns” an idea? And if you *do* have an idea, is it actually worth anything? Devil’s advocate John Carman moderates this debate about intellectual property changing business models between anti-IP advocates Nick Pinkston & Steve Klabnik and pro-authorship devotees Justin Kownacki & Dawn Papuga.

…and…

Sunday, 10/11/09, 3 PM:

Comments & Criticism: The central nervous system of consumerism

Dawn Papuga of Lyrique Tragedy Reviews (And Reality 101) examines the importance of comments, criticism, and reviews as a means/tool for finding out about topics/books/issues you are interested in but have no idea where to start.

 

The second listing isn’t as descriptive as I would like, but the development of the topic came a little late.  Originally I was planning on doing a fun session on “2009 in MEMEs” but that was waylaid for something more “useful.”  (Not that I disagree!)  I plan to discuss the culture of commenting and its importance to the social media machine, criticism & reviews as a way of expanding your comfort zone through trusted reviewers, and how quality interaction encourages the medium (and us) to grow.

Anthony, over at Bricks and Boxes has been posting wonderful Podcamp Pittsburgh Appetizers featuring some of the speakers, topics, and sessions that will be bouncing around this weekend, and if you have some time before hand, be sure to go check them out!  He put up an Appetizer featuring my second session, and one by Kathleen Danielson.  Go check it out!

I hope to see you there!  Don’t forget to join the PCPGH Flickr group, and tag your content for the weekend as PCPGH4 (or, #PCPGH4). 

:)

If you’re anything like me, you are likely a collector of some thing or another.  Anyone who has helped me move can tell you that the two things I collect (almost obsessively, and certainly compulsively) are books and movies.  There’s just something about owning a library that anyone who isn’t a book lover may not understand.  Maybe it’s the smell of a new book or the smell of an antique book–both are specific and unique, and a seasoned bibliophile can tell the general age of a book by this alone. 

I buy some books to complete a collection of a series by a particular author.  I collect other books because they are editions of the same book with different commentaries and appendices.  Some of my books are worn and tattered from use and sharing, and some of those contain notes in the margins from myself and some books have marginalia from others who read the book after I did–a running commentary, if you will, with a “mini-review” on the blank pages containing thoughts, impressions, and opinions regarding the book or subject matter.  I treasure these books above others for the impressions as much as the shared experiences.

Other books I have for my “show” library.  A conversation I once had with a close colleague comes to mind, and for the longest time I argued with him about the purpose of owning a personal library and placing books where people could see them.  He contended that personal libraries are only fractionally about collecting and more about visually demonstrating and expressing the breadth of your intellectual capacity and “polarity” to others without delving into those kinds of (snobby and “boorish”) conversations.  To him, personal libraries were about stereotyping yourself and portraying various aspects of your personality based on what books you chose to display for others to see.  A shelf lined with Existentialist thinkers, 20th century Russian classics, Renaissance Literature, and various collections of “canonical” poetry would (according to him) be owned by someone far different from a person whose shelves were lined with Danielle Steel and “Oprah’s Book Club” covers. 

Not until Amazon crept in to the Kindles of 1984 and Animal Farm owners in the dark of night to snatch back the bought and paid for copies of those e-books without alerting those Kindle owners, did I realize he might be right.  Amazon claimed that those copies of the Orwell books were “boot-legged” and uploaded by a third party application and added to the Kindle Store by a party who did not have the rights to do so.  Perhaps the irony of the deleted books being two of Orwell’s greatest social commentaries about social control, “Big Brother” interfering in independent, unique thoughts, and propaganda monitored by the powers-that-be caused Amazon to pledge to never do that again, or whether they’re just providing an apology to quiet the Kindle users up in arms, at least the issue is being discussed.  (Apparently Orwell wasn’t the only author whose works went missing–Ayn Rand’s trilogy and J.K. Rowling’s Harry Potter books also had been removed in the past few months.) 

Fair enough.  If you don’t own the rights, you don’t get to sell, use, or profit from a work.  I have no problem with that.

I DO have a problem with Amazon sweeping in and deleting something I bought (meaning I handed over cash–be it digitally or with the antiquated paper and metal stuff) without my permission or my knowing why.  Big Brother Amazon just took it upon themselves to remove the product (I.E. the e-books) without first informing the customers of what the issue was or why.  What they did was akin to Louis B. Mayer or George Lucas breaking in to my home in the  middle of the night with a crowbar and taking back a movie I paid for and leaving me a check or some equivalent dollar amount on my nightstand.

Their refund doesn’t make it right.

If you read Amazon’s Kindle terms of service it states that: “Amazon grants you the non-exclusive right to keep a permanent copy of the applicable Digital Content and to view, use, and display such Digital Content an unlimited number of times…”

Non-exclusive.  So you can “buy” all the e-books you want for your new “digital” library to show off on your public page on Amazon, Facebook, Goodreads, LibraryThing, or wherever the new social media equivalent to your personal library collection might be today, but you should also know that Non-Exclusive means that, in essence, you’re merely renting it.  Amazon is selling the illusion of purchasing and owning something. 

When you buy a physical book, you own it.  Period.  When you rent a movie, you don’t own it, you’re paying for the right to watch that movie over and over again for a finite amount of time (assuming you return it without late fees, and you’re not a Netflix subscriber.  Think old school Late Fees here).  So you don’t “own” anything when you rent.  But no other “rental” company gives customers the illusion of ownership.  When you rent a U-hall, you don’t assume you then own the truck until someone comes and takes it away when you aren’t looking.  When you rent ice-skates at the skating rink, you don’t assume you’ve just purchased those skates permanently.  When you buy a movie, audio book, e-book, or CD, customers naturally equate this process to that of their former experience.  They assume they own it and can do with it what they will (within legal standards).  Amazon has just opened the eyes of quite a few people regarding transitioning their personal libraries online and in digital format by erasing these e-books from the readers.  You already can’t sell used books, give away your already read books, or buy used copies of books with the Kindle, and now you can’t technically own the ones you did “buy.”

I considered transitioning some of my library to a digital format seeing as my virtual bookshelves are more visited and more readily accessible online through social media than they are in my home, and I have been talking myself in and out of buying a Kindle since they were launched.  This stunt just guaranteed that I’ll continue collecting traditional (analog) books.  I’d only buy the digital e-book version of a book I don’t care about losing, and only if it’s on sale…. and only if Amazon drops a gift wrapped Kindle in my lap overnight when it sneaks in to my bedroom to steal back my hard copies of Sixty Years Later.